Hindustan Motors' Struggle for Survival


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR021 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Turnaround Strategy
Case Length : 10 Pages
Period : 1998 - 2002
Pub. Date : 2002
Teaching Note : Available
Organization : Hindustan Motors
Industry : Automobiles and Automotive
Countries : India

Abstract:

The case explores the reasons behind Hindustan Motor's poor performance after the liberalization of the Indian automobile industry.

It examines in detail the company's efforts to turn around and make its brands successful.

Issues:

» Understand how mistakes in product development and human resources can affect a company's performance

Contents:

  Page No.
Troubled Waters? 1
Background Note 2
The Turnaround Efforts - Phase I 3
The Turnaround Efforts - Phase II 5
The Road Ahead 6
Exhibits 7

Keywords:

Hindustan Motor's, poor performance, liberalization, Indian automobile industry, brands, successful, case study, Business strategy

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